WE WORKED ON BRAND ACTIVATION FOR LUNO DURING THEIR TENURE AS THE LEAD SPONSOR FOR THE ALL POINTS EAST FESTIVAL. THIS PROJECT WAS A COLLABORATION WITH LS EVENTS.
DURING THIS TWO-YEAR PERIOD, WE DESIGNED VARIOUS INSTALLATIONS, GAMES AND AREAS USING BRAND ASSETS TO CREATE CONSISTENT AND COHERENT SCHEMES. OUR WORK BROUGHT THE BRAND TO LIFE AND ENGAGED FESTIVAL-GOERS TO INTERACT WITH THE BRAND TO WIN PRIZES.
WE PRODUCED FOUR DISTINCT LUNO AREAS FOR THE FESTIVAL. ONE OF THESE WAS A SECRET GUEST SECTION, WHICH BECAME ACCESSIBLE TO GUESTS WHO HAD WON PRIZES IN OTHER AREAS.
LUNO’S BRAND AMBASSADORS MANAGED THE ACTIVATIONS, INSTRUCTING THE FESTIVAL-GOERS AND GIVING OUT PRIZES.
