AS PART OF LONDON DESIGN WEEK, RAPHA 20: PAST FORWARD WAS A DYNAMIC EXHIBITION THAT EXPLORED CYCLING'S TRANSFORMATIVE ROLE IN SOCIAL AND ENVIRONMENTAL PROGRESS. THROUGH A COMPELLING MIX OF FILM, ARCHIVAL PRODUCTS, AND INTERACTIVE INSTALLATIONS, THE EVENT CELEBRATED RAPHA'S 20-YEAR JOURNEY AND ITS ONGOING IMPACT ON THE CYCLING COMMUNITY AND BEYOND.
AS A FULL-SERVICE PRODUCTION PARTNER, WE MANAGED EVERY ASPECT OF THE PROJECT, FROM SCENIC FABRICATION AND TECHNICAL PRODUCTION TO THE COMPLETE INSTALLATION OF RAPHA'S TAKEOVER AT TRUMAN BREWERY. OUR TEAM BROUGHT THE VISION TO LIFE WITH EXPERT CRAFTSMANSHIP, PRECISION PLANNING, AND SEAMLESS EXECUTION.
THE IMMERSIVE EXPERIENCE FEATURED LARGE-SCALE PROJECTIONS, DYNAMIC LIGHTING, CUSTOM FEATURE WALLS, SPATIAL SOUND DESIGN, AND CURATED PRODUCT DISPLAYS, ALL WORKING TOGETHER TO CREATE A VISUALLY AND EMOTIONALLY ENGAGING ATMOSPHERE.
DESIGNED TO TRANSPORT VISITORS THROUGH RAPHA'S PAST, PRESENT, AND FUTURE, THE EXHIBITION BLENDED STORYTELLING WITH CUTTING-EDGE PRODUCTION, MAKING IT A STANDOUT MOMENT AT LONDON DESIGN WEEK.
